How a Cloud Based Phone System Can Help Drive Revenue for Your Business.

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Businesses have multiple platforms of communications available to them today. They are constantly looking for ways to become more productive. Greater productivity means more potential for growth, which in turn creates greater opportunity for profitability. One area that many businesses have overlooked in their quest for greater profitability is their phone system. After all how can a phone system increase their profitability? But that is just it; communication has now crossed into multiple platforms. By unifying these multiple platforms, companies are seeing increased productivity which is leading to greater revenue growth. The paradigm is shifting where Unified Communication Platforms are no longer just saving companies money; they are driving and increasing productivity and profits.

What is Unified Communications as a Service?

Unified Communications as a Service (UCaaS) is a delivery model in which a variety of communication and collaboration applications and services are outsourced to a third-party provider and delivered over an IP network, usually the public Internet.

By unifying communications across multiple platforms, you are increasing workplace flexibility. Workplace flexibility signals trust and respect. It assumes employees are mature, high producing adults. In a recent survey, results show that flexible work environments lead to greater productivity:

• 61 percent of global respondents said profits increased with a flexibility policy
• 83 percent saw an improvement in productivity
• 58 percent believed flexibility practices improved the company's reputation
• 61 percent of American companies saw an improvement in teamwork
• 77 percent of American companies saw an improvement in employee morale

With flexibility leads to greater productivity which provides businesses greater profits. These are some of the things to touch on in sales presentations as you discuss UCaaS platforms.

Increased efficiency in use of time and capital: Time is money and an increase in efficiency in utilizing time will lead to higher profits for businesses. A core aspect of UCaaS is the increase in efficiency it brings to the business. With its capability to integrate multiple systems into one platform, it reduces the time spent by the employees on managing different communication systems. With UCaaS operating from a cloud-based platform, it eliminates the need for large upfront investments by businesses to set-up the IT infrastructure and offers a quick deployment process. This is crucial for businesses with limited capital which can be deployed in more productive functions such as improving customer service or expanding into new markets. UCaaS keeps the employees across locations connected with the management reducing the need to constantly travel to different locations. This saves crucial time and capital for businesses.

Setting up a global network: With operations and clients of businesses spread across geographies, it is imperative to have such a communication solution which facilitates quick decision making. UCaaS solves this need by allowing different stakeholders to easily interact with each other. Interactions through UCaaS also offer the business owners an opportunity to expand their professional network as it connects people across the globe in a virtual face-to-face environment.

Seamless Integration: The modes of communication being used in a business could include email, instant messaging, conference calls, collaboration, and many more. This could create difficulties in keeping track of different conversations. UCaaS offers seamless access to conversations and assets by virtue of its cloud-based platform. It replaces separate email, phone, conferencing and instant messaging systems with an integrated cloud platform. With a hosted UC solution, you could turn an instant message into a conference call or get voicemail delivered to your email inbox.

Scalability and Flexibility: The objective of any business is to expand in size and reach. A strong communication solution such as UCaaS facilitates the growth ensuring an expanded workforce is kept connected. UCaaS doesn’t require large capital investments which allow it to be easily scalable. You can add and pay for increased capacity and capabilities as and when they are needed. UCaaS also offers the ability to easily remove redundant capacity and capabilities to reduce costs in the event of a downturn. This flexibility is important in fostering the growth of a business.

Mobility: The nature of workforce has changed with trends such as work from home and constant travel across offices. With smartphones, you can utilize UCaaS on the go to constantly communicate with employees or clients. Such easy accessibility is important to connecting the management with the employees as well as building strong client relationships.

Opportunities to enhance company visibility and reputation: Through its conferencing platforms, UCaaS offers businesses the capability to host and conduct online meetings and events which can raise the profile of their brand and increase visibility. An investment in UCaaS, with its vast capabilities, can demonstrate to clients the professionalism and the long-term commitment of the business. This is crucial to the building trust with clients.

Business Continuity: Assume the worst case scenario. As business location begins to flood, catches fire, a tornado hits, or an earthquake wreaks havoc. If you have a Cloud Based VOIP phone system for your business, business would go uninterrupted. Since no physical box resides on your premises, it resides in redundant and secure data centers, customers can still connect with your business because employees can work from anywhere. The simple web based User Interface allows you to quickly forward calls to cell phones or other phones in unaffected locations. Vonage’s “Call Continuity” feature will do this automatically as well. It’s an incredibly fast and easy way to take control of a disastrous situation and ensure that anything major becomes just a minor incident.

Reporting: Visibility into all aspects of your communications changes the way a business is run. You can now track productivity of employees, marketing campaigns, business analysis, and more. With distributed offices and employees, you can now see all aspects of your business through a Vonage Cloud based solution.

Our UCaaS platforms clearly have the potential to alleviate a number of obstacles for businesses. By developing a clear understanding of the benefits, businesses can deploy Vonage within the business and increase their efficiencies while maximizing their investments. This will poise businesses for future growth while maintaining a connected workforce.

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